3 minutes

Launch Day Hype

Turn every sale into social proof that converts watchers into buyers.

The Problem

You're launching on Product Hunt. Visitors land on your page, see the pitch, but hesitate. They don't know if anyone else is buying. Without visible momentum, they bounce. You're refreshing Stripe manually, missing the dopamine hits, and can't show urgency to fence-sitters.

The Solution

Every Stripe payment triggers a live notification on your public stream page. Visitors see "Sarah from Austin just purchased!" in real-time. You get ntfy alerts on your phone. The social proof compounds—each sale makes the next one easier.

How It Works

  1. Add your Ohooky endpoint to Stripe webhooks
  2. Embed the public stream on your landing page (or link to it)
  3. Save the recipe and watch sales roll in live

The Recipe

name: launch-day-hype
version: 1
trigger:
  source: stripe
  events:
    - "payment_intent.succeeded"
actions:
  - type: store
    table: webhooks
  - ntfy: launch-sales
    message: "SALE! ${data.object.amount / 100} - ${data.object.metadata.product}"
    title: "New Customer"
    priority: 4
    tags: ["tada", "moneybag"]

Time to Value

3 minutes to set up. Then it runs forever.

Real Example

Who: Indie hacker launching a $49 Notion template
Situation: Product Hunt launch day, 2,847 visitors in first 4 hours
Result: Public stream showed 23 sales live. Visitors saw "Just now" timestamps and bought. Conversion rate 2.1% vs typical 0.8%.

Ready to try it?

One click creates your endpoint with the recipe pre-loaded.

Use this playbook →